Get Exceptional Value with Fair Deal Property,
The Smart Choice for Irish Property Developers.
Fair Deal Property is a performance-led residential agency built to partner with developers, landowners and house builders operating in a demanding and fast-changing market. Founded in 2021, we have established ourselves as a strategic sales and advisory partner, with a strong track record of execution across both private and institutional channels.
Over the past 12 months, Fair Deal Property has delivered more than €200 million in residential property transactions, a significant proportion of which were completed off-market. Central to this success is an extensive network of public-sector and institutional relationships, particularly in the delivery of social and affordable housing. This capability provides developers with structured routes to market, reduced sales risk and enhanced funding certainty.
The firm’s dedicated New Homes Division works with developers from the earliest stages of a scheme through to phased sales and final completion. Services include market-led pricing strategy, buyer profiling, absorption analysis, branding and launch planning, as well as off-market and institutional sales execution.
Rather than relying on legacy sales models, Fair Deal Property adopts a data-driven, developer-led approach. Pricing, release strategy and sales velocity are aligned with real buyer demand, affordability metrics and competing supply, protecting scheme viability while maximising overall value.
A key differentiator is the firm’s focus on buyer qualification and education. By actively managing mortgage approval, Help to Buy and contract readiness, Fair Deal Property reduces fall-through rates and improves delivery certainty — a critical advantage in capital-intensive projects with tight timelines.
For developers seeking a partner that understands both market reality and commercial delivery, Fair Deal Property offers a modern, collaborative and results-focused approach to residential sales.
Residential Sales, Delivered with Certainty
Fair Deal Property partners with developers to reduce risk, accelerate sales and maximise value through data-led strategy and proven execution.
Contact us today and experience the Fair Deal difference.
Latest Fair Deal Developments
A Smarter Route to Market for Residential Developments
Fair Deal Property partners with developers, landowners and housebuilders to deliver residential schemes with certainty. Through a data-driven sales strategy, deep institutional relationships and a proven New Homes division, we reduce risk, accelerate delivery and maximise value, from early pricing strategy to final completion.